Consumer studies

Broccoli Florets

Preserving peak freshness of broccoli to increase sales

When the vegetable industry commissioned a series of studies on consumer vegetable choices in 2013, broccoli was a popular purchase—perceived as a healthy, tasty vegetable. However, inconsistency in retail quality and shelf life kept purchases down.
This project is investigating the retail quality of broccoli and will propose ways to improve it if particular issues are uncovered.

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