Avocado Retailing Merchandising Materials

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A recent Hort Innovation project has shown that if quality of retail displays are improved then the fruit selection process is made easier for consumers, reducing squeezing and increasing purchase of avocados. Merchandising and consumer education concepts were developed, and provided to retailers for feedback.



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A high impact – low cost display and merchandising system was developed for Hass avocados, comprising:

  • Avocados sorted into ripe and unripe categories
  • Ripe fruit consistently available
  • Green and black coloured foam pads for display
  • Header cards identifying stages of ripeness

Trials in retail stores have shown that the above system results in:

  • Reduction in squeezing by retail customers:  41% reduction in fruit squeezing per fruit purchased
  • Reduction in bruising: 59% reduction in bruise severity
  • Increased sales: 30% increase in average number of fruit purchased per customer, 43% reduction in the number of customers who handled avocados without making a purchase


The display setup can be purchased from

Fresh Produce Displays



Phone 08 8347 4880



Click here for a presentation on how to set up the displays

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Click here for merchandising display materials 


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Click here for the backroom management chart

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Click here for the avocado display and merchandising chart

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Click here for the Power of Avocados Chart

Power of avocados













These resources have been developed as part of the Retail Improvements Project (AV15011) which is funded by Hort Innovation, using the Avocado industry levy and contributions from the Australian Government.