Avocado Retailing Merchandising Materials
The display setup can be purchased from
Fresh Produce Displays www.freshproducedisplays.com.auadmin@freshproducedisplays.com.au
Phone 08 8347 4880
Click here for the backroom management chart
Click here for the avocado display and merchandising chart
Click here for the Power of Avocados Chart
Acknowledgement
These resources have been developed as part of the Retail Improvements Project (AV15011) which is funded by Hort Innovation, using the Avocado industry levy and contributions from the Australian Government.
A recent Hort Innovation project has shown that if quality of retail displays are improved then the fruit selection process is made easier for consumers, reducing squeezing and increasing purchase of avocados. Merchandising and consumer education concepts were developed, and provided to retailers for feedback.
A high impact – low cost display and merchandising system was developed for Hass avocados, comprising:
Avocados sorted into ripe and unripe categories
Ripe fruit consistently available
Green and black coloured foam pads for display
Header cards identifying stages of ripeness
Trials in retail stores have shown that the above system results in:
Reduction in squeezing by retail customers: 41% reduction in fruit squeezing per fruit purchased
Reduction in bruising: 59% reduction in bruise severity
Increased sales: 30% increase in average number of fruit purchased per customer, 43% reduction in the number of customers who handled avocados without making a purchase
